EzzraLike Duolingo, for entrepreneurs
Practice the decisions that kill first businesses, before one costs you real money.
Ezzra is 40+ business simulations. You step into a running company with real numbers in the bank, read the scene, and make the call. The money moves, the consequence plays out, and the principle sticks, because you didn't read it. You lived it.
Don't study business. Run one, ten minutes a day.
No card required · Cancel anytime
$12,000
Safe · line $8,000
Chapter 1 · Scenario 1 of 3 · February
The Six-Week Stamp
“Health permit takes six weeks, minimum. Half the cafes on this street opened while theirs was still processing. Nobody checks the first month.”
Dale
Your contractor
Permit processing
6 weeks
Filing fee
$380
Fit-out finishes
in 4 weeks
Rent burning
$1,400/mo
A real scene from The First 90 Days
40+
tracks live, new ones every week
10–15
minutes per module
4
ways to play every scene
$0
one module a day, free forever
Try before you sign up
Play the first three decisions. Right here. No account.
This is chapter one of The First 90 Days, exactly as it plays in the app. The same scenes, the same numbers, the same consequences. It takes about three minutes, and you will walk away with three principles you can use this week.
$19,000
Safe · line $8,000
Scenario 1 of 3 · February · W1
The Six-Week Stamp
“Health permit takes six weeks, minimum. Half the cafes on this street opened while theirs was still processing. Nobody checks the first month.”
Dale
Your contractor
Permit processing
6 weeks
Filing fee
$380
Fit-out finishes
in 4 weeks
Rent burning
$1,400/mo
Weeks of rent with the doors shut, or open early and hope the inspector is slow.
Every number above is from the live track. Nothing was simplified for the demo.
Who it's for
Built for builders, at any stage.
You're running a business
Sharpen the fundamentals behind your decisions: finance, pricing, positioning, growth. A few minutes a day, without stepping away from the work.
You're about to start
Skip years of expensive trial and error. Build the thinking of a seasoned operator before you make your first big call.
The real problem
You've read the threads. Watched the videos. Saved the bookmarks. And you're still stuck.
The problem was never a lack of information. It's everywhere, for free. The problem is that most of it is scattered, generic, and outdated by the time you apply it. You consume. You rarely implement. Nothing compounds.
01
Scattered, not systematic
A tip here, a framework there. No path, no order, no momentum.
02
Generic, not yours
Advice written for everyone applies to no one. Least of all your business.
03
Expiring, not enduring
The hack you saved last year is already dead. Principles don't expire; fundamentals do the work for years.
Start free. Your first principle takes about five minutes.
Start freeThe shift
One decided move a day beats forty open tabs.
Where you are
- Reacting to whatever's loudest this week
- Learning randomly, applying rarely
- No clear next step, no sense of progress
- Effort that doesn't accumulate into anything
Where Ezzra takes you
- One clear focus every day, no decision fatigue
- Short applied reps you actually finish
- Visible progress: streaks, sprints, capability tiers
- Small daily wins that add up to better decisions
The bridge between the two isn't more information. It's ten minutes a day spent making decisions instead of collecting advice about them.
How it works
Four steps, no friction.
If we want busy founders to actually do the work, the work has to be almost effortless to start.
01
Step into a business
Every track is a running company: real numbers, a survival line, a landlord who wants the rent on the 1st.
02
Make the call
Each scene ends in a decision with four ways to play it. No obviously right answer. Trade-offs, like the real thing.
03
Live with it
The money moves and the consequence plays out first. The principle behind the decision is revealed once you have felt it.
04
Come back tomorrow
Streaks, shields and capability tiers turn consistency into visible progress.
Ezzra explains the principle, but only after you've paid for it in simulation money.
Most modules take ten to fifteen minutes. Play the first one free.
Start freeWhat you actually get
Real capability, not another certificate to forget.
Decisions, not lectures
Every scenario ends in a choice you make and a consequence you feel. The thinking sticks because you did the thinking.
Principles you earn
Finance, pricing, hiring, crisis, exit. Each decision unlocks a principle you can use tomorrow, across 40+ tracks.
One clear focus
A single next step each day. No decision fatigue, no overwhelm.
Honest insights
Consistency, time invested, and capability tiers. Measured calmly, without vanity metrics.
Streaks & shields
Show up daily, build a streak, protect it with shields. Momentum you can feel.
Completion certificates
Finish a track and earn a credential that reflects real, compounded work.
Why it's different
Not a course. Not a chatbot. A daily practice.
Courses give you information and walk away. Chatbots answer one question and forget you. Trend content is dead in a week. Ezzra is the layer in between: timeless principles, practised daily, in short reps you actually finish.
| Approach | The trade-off | Ezzra |
|---|---|---|
| Trend-chasing tactics | Outdated within a week | Timeless principles you reuse for years |
| Online courses | Information overload, zero accountability | Short reps, daily consistency |
| Generic AI chat | Answers without a path or memory | A structured path, not a one-off answer |
| Reading & threads | Scattered, never applied | Structured, applied to your business |
The cost of waiting
Another quarter of scattered effort is the most expensive plan of all.
The cost of doing nothing isn't zero. It's three more months of reacting instead of building, of chasing tactics that expire instead of principles that compound, of watching sharper operators pull ahead while you stay busy. The best time to install a system was a year ago. The second best time is today, in the next five minutes.
Step inside
Three moments from the library.
“Just talked to my cousin - you're doing our rebrand. $5,500 like you said, shake on it. No contracts between friends, yes?”
The job is real and the friendship is real. The question is which one the money will run through.
What would you do? Play it →“January closed at $6,100 profit. Best month since you started. Also - and hear the whole sentence before you smile - the account is at $11,200 and payroll is $7,800 on the first of March.”
The spreadsheet is throwing a party. The bank account was not invited.
What would you do? Play it →“The whole identity needs redoing - logo, menus, signage, the lot. So, easy question first: what is your hourly rate?”
He asked the easy question. The answer decides whether you sell hours or outcomes, on every job after this one.
What would you do? Play it →Every business in Ezzra is fictional. Every decision is one founders actually face.
Simple pricing
Start free. Upgrade when it's earning its place.
Free
Everything you need to build the habit.
$0
forever
- One module a day, free forever
- Replaying finished modules is always free
- Streaks, shields & insights
- No card required
Pro
The full library, no limits.
$119.99 / year
that's $10 a month, or $16.99 month to month
- Every track unlocked: 40+ today, everything we ship next
- No daily limit, play as much as you want
- Completion certificates for every track
- New tracks ship weekly; the price you join at is the price you keep
For scale: the wrong call on the first scenario in the demo above costs $1,500. That's twelve years of Pro.
No lock-in. Cancel anytime; your streak, progress and capability stay exactly where they are. Charged in your local currency where the store supports it.
Honest answers
What's actually stopping you?
"I don't have time."
That's exactly who it's built for. Reps are about five minutes and fit between meetings, not another hour on your day. Consistency beats intensity.
"I've tried courses and apps before."
Courses hand you information and leave. Ezzra is a daily system that remembers where you are and what's next. That's the part everything else skips.
"Is it relevant to my business?"
Every scenario is a decision you make inside a running business: pricing, cash, hiring, clients. Not generic theory. Tracks are matched to your stage.
"What does it cost?"
Start and build the habit entirely free. Pro is $119.99 a year, which works out to $10 a month, and unlocks every track. Cancel anytime.
FAQ
Frequently asked
The first module takes ten minutes.
Stop collecting advice you never apply. Make one decision inside a running business today, and see what it does to the next real one.
Free to start · No card required · Cancel anytime